Whatnot, the popular online marketplace, is thrilled to introduce its latest innovation – the Rewards Club. This new feature is set to transform the way buyers and sellers interact by offering a unique and rewarding experience for all users.
What is Rewards Club?
The Rewards Club is a groundbreaking achievement-based loyalty program that benefits both buyers and sellers. It is designed to simplify transactions, track interactions, and provide exciting rewards and recognition along the way. This program is always active, effortless to join, and aims to foster deeper connections between buyers and sellers, ultimately leading to increased purchases.
Customizable for Sellers
Recognizing that every seller’s business is distinct, the Rewards Club is highly customizable. Sellers have the flexibility to tailor their loyalty program to suit their specific community and business goals, ensuring a personalized experience for their customers.
Program Structure
The Rewards Club features five distinct tiers: Bronze, Silver, Gold, Platinum, and Diamond. Each tier has a set of achievements that sellers can determine based on their preferences. Achievements may include factors such as the number of shows watched, purchases made, or total amount spent.
Rewards and Benefits
Members of the Rewards Club can unlock a variety of rewards and benefits by progressing through the tiers. These perks may include special status badges, coupons (both dollar-based and percentage-based), free shipping offers, and access to exclusive tier-only shows. Membership into the program is automatic once the required achievements are completed.
Seasonal Resets
To keep things fresh and engaging, the Rewards Club programs reset every three months, offering sellers the opportunity to refine and enhance their offerings. The seasonal schedule is structured around winter, spring, summer, and fall, ensuring a dynamic and ever-evolving experience for both sellers and buyers.
Why It’s Customizable
The flexibility and adaptability of the Rewards Club make it a standout feature for sellers. With the ability to set achievement thresholds and select rewards that align with their business strategies, sellers can create a unique and tailored loyalty program that resonates with their audience.
Managing Tiers and Achievements
Sellers have full control over setting achievements that buyers must complete to unlock tiers. They can start their program at any point during a season and make adjustments at the end of each season to optimize their program for the best results.
Beta Testing and Launch
The Rewards Club is currently in beta testing until August 31, with the official Season 1 launch scheduled for September 1. During the beta phase, sellers can modify their tiers and cancel their program by contacting their Account Manager or Whatnot Support.
Getting Started
Those interested in early access to edit tiers for the Season 1 launch can join the waitlist by signing up on the Whatnot platform.
Seller Requirements
To participate in the Rewards Club, sellers must meet specific criteria, including processing a minimum of 50 non-giveaway orders, earning over $1,000 on Whatnot, maintaining a seller rating of 4.8 or above, and adhering to community guidelines.
For Buyers
Buyers automatically become part of a seller’s Rewards Club upon making a purchase. Coupons and rewards can be conveniently managed through the Rewards Club overview page, offering a seamless and rewarding shopping experience for buyers.
Tracking Achievements
Achievements are tracked based on the total amount spent, including taxes and shipping fees. Discounts applied through coupons, however, do not contribute towards achievement progress.
Privacy and Visibility
Members have the option to display or hide their Rewards Badges during live shows, ensuring that privacy preferences are respected and allowing for a personalized experience.
Questions and Support
As the Rewards Club continues to roll out, Whatnot is committed to providing assistance and support to its users. If you have any questions or require help, the support team is readily available to lend a hand.