Fanatics Live, in collaboration with Fanatics Collectibles, has announced ‘The Ten’, an innovative program designed to highlight and reward the discovery of the top 10 sports cards in the market. This program takes inspiration from popular lists like the “Billboard Hot 100” and the FBI’s “Most Wanted” and aims to create excitement and engagement within the collecting community.
This unique initiative, launched on Wednesday, features a monthly rotation of cards chosen for their popularity and rarity. Collectors who successfully pull one of these top 10 cards on the Fanatics Live app will be awarded an impressive $10,000 in Fanatics Live credit. Imagine the thrill of finding that elusive card and being rewarded with such a generous prize!
‘The Ten’ will showcase a dynamic selection of cards spanning all sports. The inaugural list includes legendary athletes like Tom Brady and Steph Curry, as well as rising stars like Corbin Carroll, Anthony Volpe, Luka Doncic, and Chet Holmgren. These cards come from various reputable brands such as Panini, Upper Deck, Topps, and Bowman.
James Kollar, senior director of marketing at Fanatics Live, explained that ‘The Ten’ program aims to enhance the collecting experience and give back to collectors and the hobby. He emphasized the importance of community engagement and allowing Fanatics Live participants and the collecting community to have a voice in the monthly card selections. This program not only rewards collectors but also creates a sense of camaraderie among enthusiasts.
One of the significant benefits of ‘The Ten’ is its ability to promote new products and reignite interest in existing releases featuring chase cards. By providing a platform for dealers and collectors to showcase these cards, Fanatics Live generates excitement and fosters dynamic discussions within the community. It’s a win-win situation for everyone involved.
To celebrate major discoveries and announce the upcoming cards, Fanatics Live plans to feature pack and box breaks, as well as special shows centered around ‘The Ten’. This increased visibility will not only elevate the brand but also add to the overall narrative surrounding these coveted sports cards. Furthermore, a dedicated webpage will track the cards and their finders, adding a storytelling aspect to the program.
‘The Ten’ program also offers the potential for guest appearances by athletes and additional prizes. By focusing on the stories behind the collectors and their finds, Fanatics Live creates a unique and compelling aspect to the initiative. This storytelling approach adds depth and personal connection to the collecting experience.
Since its debut, Fanatics Live has experienced consistent growth, with an average watch time of 56 minutes. This highlights the platform’s emergence as a community-focused space, where collectors can come together to celebrate their shared passion. James Kollar is thrilled about the potential impact of ‘The Ten’ program, not only for the Fanatics brand but also for the collector community as a whole.
In conclusion, Fanatics has introduced an exciting new program called ‘The Ten’ that rewards collectors for finding the top 10 sports cards in the market. This initiative creates a sense of community and engagement within the collecting community while promoting new products and generating buzz around existing releases. The potential for incredible finds and storytelling opportunities makes ‘The Ten’ a must-join program for sports card collectors. So, if you’re a collector, get ready to embark on the hunt for those top 10 cards and uncover the thrill of winning $10,000 in Fanatics Live credit!