Lululemon and Fanatics have joined forces to revolutionize the way NHL fans gear up for gameday as the 2024 season kicks off. This exclusive partnership brings a fresh and stylish take on fan apparel, set to debut on October 29 across a range of retail locations and online platforms.
With a vision to cater to the passionate hockey fanbase, the initial collection will showcase apparel from 11 NHL teams for the upcoming 2024-25 season. The collaboration aims to expand to encompass all 32 teams for the following 2025-26 season, ensuring a wide array of options for fans to represent their favorite teams in style.
Celeste Burgoyne, President, Americas, and Global Guest Innovation for lululemon, expressed excitement about the partnership, stating, “We’re big hockey fans at lululemon, and we know our guests are too. This collaboration with Fanatics and the NHL allows us to introduce high-quality, performance, and loungewear to hockey fans who share our passion for the game.”
The debut lineup will feature a curated selection of lululemon’s well-known products tailored for both men and women, with each item proudly displaying team logos. Fans can expect to find familiar favorites like the Scuba Hoodie, Define Jacket, Align Pant, Steady State Crew, Metal Vent Tee, and Everywhere Belt Bag, all infused with the spirit of NHL teams.
NHL Chief Brand Officer Brian Jennings also shared his enthusiasm for the collaboration, expressing confidence in the premium collection’s appeal to fans. The campaign is expected to feature NHL players and their partners, showcasing the apparel range in team stores, select Lids outlets, and on NHLShop.com.
One of the standout aspects of this partnership is the inclusion of popular NHL players in the creative campaign. Chicago Blackhawks’ rising star Connor Bedard, the recipient of the NHL’s Calder Trophy for the 2023-24 season, has been named a lululemon ambassador and is set to take center stage in the promotional materials alongside other notable players like John Tavares, Matty Beniers, Dylan Larkin, Seth Jones, Morgan Geekie, and Mark Stone.
Excitement surrounding the collaboration continues to build, with Andrew Low Ah Kee, Fanatics Commerce CEO, highlighting the opportunity to enhance the gameday experience for fans everywhere. By merging style and comfort, the collection aims to create a seamless connection between fans and their beloved NHL teams.
The initial release will feature merchandise from the following 11 NHL teams:
– Boston Bruins
– Chicago Blackhawks
– Detroit Red Wings
– Edmonton Oilers
– Florida Panthers
– Montreal Canadiens
– New York Rangers
– Seattle Kraken
– Toronto Maple Leafs
– Vancouver Canucks
– Vegas Golden Knights
Fans eager to get their hands on these exclusive items can visit designated Lids-operated stores starting from Tuesday, October 29. Locations include major cities like Boston, Chicago, Detroit, New York, Seattle, Toronto, Vancouver, and more, offering a convenient and immersive shopping experience for NHL enthusiasts looking to upgrade their gameday attire.
